But it was her work on Euphoria that earned her multiple Emmy nominations and made the series a pop culture and fashion phenomenon.
Fishnet, dainty bikini and pink hair for Rachel Corine-the troublemaker. Modest bikinis and sneakers for Selena Gomez-the shy one. Her first full-fledged project was the 2012 film Spring Breakers, where she fine-tuned the wardrobe of all four actors according to the personality of their characters, even if the theme was a wild beach vacation. Heidi Bivens, the costume designer for the show is known for dressing up complicated characters in an interesting way-her extensive work as a fashion journalist and an editorial stylist comes in handy while creating a costume story for a character. It’s only when you watch the show it becomes increasingly apparent that this isn’t a throwing together of a look, this is a carefully curated mood board, the sartorial choices are a reflection of the character’s background, adding both texture and context.
At first glace, the fashion in Euphoria is seemingly mundane, another output from the assembly line of like high school dramas about hypersexualised teenagers setting TikTok trends.